This is a quote from :
Spike Jonze IKEA ad, Inanimate Objects and Human Social Behaviours
July 17, 2008 by Dave Allen
From this page at socialmediatoday.com
http://www.socialmediatoday.com/SMC/40640
"The ad works from a simple premise; play on our emotional attachment to inanimate objects - in this case a desk lamp that is discarded. In the first second, as the woman leans in to turn off the lamp, we hear a click of the switch or is that maybe a goodbye kiss ? The lamp is then dumped outside alongside a trash bag. It's raining… How do we feel as the piano tugs at our heartstrings? We should feel nothing, it's a ridiculous situation, but in many people it may trigger deep human responses to abandonment. That illusion is shattered by a man with distinctly Scandanavian/German overtones to his accent, who berates us for having such stupid feelings."
"Spike spent exactly one minute reminding us, if we are really watching and tapped into our subconscious, that the human need to control other animals and inanimate objects is foolhardy and doomed to failure. It won't stop us buying new desk lamps though."
This is the dejected lamp I saw:
Why so sad and forlorn? I'm not sure. |
Character done in Illustrator. Terribly sad altogether. |
These two have nowhere to go. Electricity prices are up and they can't be kept any more. |
Ah, my old mate cardboard. It's as urban as it gets, and this unwanted lamp has found refuge in it. |
Black and white, a friend of ambience. |
Hi JT, Saw this and thought of you- excuse the "obviouslolzzz.com" caption
ReplyDeletehttp://www.broadsheet.ie/wp-content/uploads/2010/12/funny-pictures-angry-bbq-hates-winter-snow.jpg